McArthurGlen unveils TV push

Designer shopping outlet chain McArthurGlen is launching an integrated campaign with a regional television ad created by Clear Marketing Communications.

The 20-second ad launches this week and focuses on the brand’s core proposition of offering “60% off every day” from designer and high street names.

In addition to a generic version, seven variations of the ad have been created for McArthurGlen’s seven outlets. TV activity is planned in Central Scotland (Livingston), Central East Macro (East Midlands), Meridian East (Ashford), Central South/HTV West/Meridian Valley (Swindon) and Emley Moor / Tyne Tees Bilsdale (York). The campaign will also run across press, radio, outdoor and online. Media planning and buying has been handled by Carat.

Recommended

AirMiles launches specialist loyalty programme provider

Marketing Week

AirMiles is launching a specialist division called The Mileage Company to offer management services for existing or new loyalty schemes. The Mileage Company will be a wholly owned subsidiary of British Airways and will run AirMiles and take responsibility for maximising the commercial success globally of British Airways’ own reward currency BA Miles. The Mileage […]

Data is the key to the supermarkets’ power

Marketing Week

Wal-Mart has overtaken Coca-Cola as the world’s most valuable brand according to the Brand Finance Global 500, a survey which has run since 2007. It is the first time that this list of the most powerful 500 brands on the planet has not featured Coke as its number one. Who would be surprised that the […]

Comments

    Leave a comment