MCCA appoints Gyro chief Gary Brine as chairman

Gary Brine, chief executive of Gyro International, will be the next chairman of the Marketing Communications Consultants Association (MCCA). He takes over from Graham Kemp, founder of the Marketing Store.

The announcement coincides with the annual MCCA Best Awards, sponsored by Marketing Week, which saw a skillfully revitalised Bob Monkhouse come back from the dead to claim the top prize, The Best of the Best.

Monkhouse was “digitally remastered”, with the permission of his family, to act as front man for a campaign called Give a Few Bob, which aimed to raise funds for combating prostate cancer. Give a Few Bob, devised for Prostate Cancer Research, also won the best integrated communication campaign and best small budget communications campaign awards.

Agency of the year was Iris. In 2007, Iris increased its business by 50%, and opened it doors in Los Angeles, Delhi and Sydney.

It won new business from ING, Shell, Unilever, COI, Southern Comfort, Philips, Argos and Heineken.


Yasmin Le bon becomes face of House of Fraser

Marketing Week

Model Yasmin Le Bon has been made the face of House of Fraser, marking the first time that the department store chain has used a celebrity in its advertising. Le Bon will appear in the retailer’s spring/summer campaign, which has been created by Hooper Galton and breaks on March 5. A review of the retailers […]

BMB takes 12m Virgin Money brief

Marketing Week

Beattie McGuiness Bungay has been handed the 12m advertising business for Virgin Money. The move comes after incumbent RKCR/Y&R resigned the account last December over concerns that Virgin’s bid for Northern Rock could cause conflict with the Lloyds TSB business.

Latest ABC figures report continued drop in newspaper circulation

Marketing Week

Newspaper circulation continued to fall across the board in the latest Audit Bureau of Circulation (ABC) figures. Only a handful of papers, including The Observer, The Sun, the Financial Times and the Evening Standard, reported positive year on year figures. Average circulation in the daily tabloid market fell by 0.56%, with only The Sun remaining […]


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