Gary Brine, chief executive of Gyro International, will be the next chairman of the Marketing Communications Consultants Association (MCCA). He takes over from Graham Kemp, founder of the Marketing Store.
The announcement coincides with the annual MCCA Best Awards, sponsored by Marketing Week, which saw a skillfully revitalised Bob Monkhouse come back from the dead to claim the top prize, The Best of the Best.
Monkhouse was “digitally remastered”, with the permission of his family, to act as front man for a campaign called Give a Few Bob, which aimed to raise funds for combating prostate cancer. Give a Few Bob, devised for Prostate Cancer Research, also won the best integrated communication campaign and best small budget communications campaign awards.
Agency of the year was Iris. In 2007, Iris increased its business by 50%, and opened it doors in Los Angeles, Delhi and Sydney.
It won new business from ING, Shell, Unilever, COI, Southern Comfort, Philips, Argos and Heineken.