McCann Erickson appointed to handle advertising for Centura Foods

McCann Erickson has been appointed to handle the £4m advertising account for Centura Foods’ Bisto and Sharwoods brands following a competitive pitch against WCRS and Miles Calcraft Briginshaw Duffy.

McCann Erickson has been appointed to handle the &£4m advertising account for Centura Foods’ Bisto and Sharwoods brands following a competitive pitch against WCRS and Miles Calcraft Briginshaw Duffy. Incumbent agencies Bartle Bogle Hegarty and TBWA/London did not repitch…

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