McCann-Erickson Belfast produce TV campaign for Cookstown
McCann-Erickson Belfast has produced a TV campaign for Irish sausage brand Cookstown, featuring former Manchester United footballer George Best. It breaks across Ulster TV this week.
McCann-Erickson Belfast has produced a TV campaign for Irish sausage brand Cookstown, featuring former Manchester United footballer George Best. It breaks across Ulster TV this week.
Storm, part of the Triangle Group, will manage BAA’s summer retail promotion for travellers at the group’s seven airports.
Philips Consumer Electronics has appointed Rob Hughes as sales development manager for its mobile phone division. Hughes moves from Nokia where he was a consultant.
Heineken has renewed its sponsorship of the European Rugby Union Cup for a further two years in a deal believed to be worth over &£3m.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?