McCann-Erickson concedes £3.5m HR Owen brief to NMI

Luxury car dealership HR Owen has appointed full-service agency NMI to handle its &£3.5m advertising business and is considering advertising on television for the first time.

The account moves from McCann-Erickson.

HR Owen, which handles 30 marques including Rolls-Royce, Bentley, Lamborghini, Maserati and Volvo, appointed NMI after a pitch against seven undisclosed agencies. The appointment was overseen by operations director Barry Green.

NMI will handle advertising, direct marketing, online activity and media strategy, planning and buying. HR Owen, founded in 1932, produces 4,400 press ads a year using newspapers including The Sunday Times and The Daily Telegraph.

Green says that the company will be discussing opportunities for regional television campaigns with NMI shortly. He adds that HR Owen, which has 250,000 names on its database, will also be developing more direct marketing campaigns.

The company reported a pre-tax profit of &£2m in the year to March 21 from &£1.8m in 2001. Turnover rose six per cent to &£529m. Recent growth includes the addition of a Mercedes’ franchise dealer in Sussex.


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