McCann Erickson has created a TV advertising campaign for Frubes Limited Editions, a range of ice-cream-style flavoured fromage frais in tubes.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
From John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.
An increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?
It’s well established that brands need both long- and short-term marketing to be effective, but you’ve still got to decide between the three options for how to use them.