McCann Erickson creates Carte D’Or multimedia push

McCann Erickson has created a multimedia ad campaign for the Carte D’Or ice-cream brand. It will include TV, which will break on April 25, and a sampling, direct mail and PR campaign will follow in May.

…McCann Erickson has created a multimedia ad campaign for the Carte D’Or ice-cream brand. It will include TV, which will break on April 25, and a sampling, direct mail and PR campaign will follow in May.