McCann-Erickson has created an ad campaign for Nescafé Gold Blend, featuring a new couple. The ad breaks on April 12 and will run for five weeks on TV and in cinemas.
J Sainsbury is understood to be planning to axe more than 25 marketers from its supermarket’s marketing department as part of a job cull at head office. The supermarket group is expected to cut about a quarter of the jobs in its marketing department, which is understood to number more than 100 people. The cuts […]
ITV2 has appointed Bruce Dunlop & Associates to create a new identity, bringing the channel into line with ITV1’s branding.
The Daily Mirror’s battle for middle ground appears to be losing momentum as readers turn their backs on its anti-war rhetoric, says Branwell Johnson
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the UK brands’ stalling growth to Next’s CEO’s assertion that marketing spend is ‘not a decision made in the boardroom’, it’s been a busy week. Here is my take.
By investing in media beyond Facebook and Instagram, shifting its messaging and moving towards integrated campaigns, Oddbox was able to boost brand awareness and salience, and achieve its best month for customer acquisition.
With so few people aged over 50 working in marketing, is it any wonder those in their later years – and particularly women – feel underrepresented in advertising? Marketers need to double down on audience research to truly understand this vast demographic.
Having boosted awareness, education is the necessary next step towards moving consumers down the funnel towards purchase intent, says marketing director Alex Pickering.