McCann-Erickson has created an ad campaign for Nescafé Gold Blend, featuring a new couple. The ad breaks on April 12 and will run for five weeks on TV and in cinemas.
J Sainsbury is understood to be planning to axe more than 25 marketers from its supermarket’s marketing department as part of a job cull at head office. The supermarket group is expected to cut about a quarter of the jobs in its marketing department, which is understood to number more than 100 people. The cuts […]
ITV2 has appointed Bruce Dunlop & Associates to create a new identity, bringing the channel into line with ITV1’s branding.
The Daily Mirror’s battle for middle ground appears to be losing momentum as readers turn their backs on its anti-war rhetoric, says Branwell Johnson
All marketers are desperate to claim emotional benefits for their brand, thinking these influence purchase, which leaves a wide-open opportunity for brands brave enough to go back to rational messages.
We arm you with all the numbers you need to tackle the week ahead.
Employees are increasingly taking a public stand against companies fostering discriminatory or toxic cultures, with Activision Blizzard joining BrewDog in the firing line.
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