McCann Erickson has created a £1m television campaign, breaking this week, to support the launch of Black & Decker’s Click & Go vacuum-cleaner range (MW April 15). Media planning and buying is through Universal McCann.
The Advertising Standards Authority has banned a press ad for energy drink Club Energise, which uses the strapline: ‘Fuelling the passion. Rehydrates 7 times faster than water’, following a complaint from rival GlaxoSmithKline, which owns Lucozade.
The Advertising Standards Authority, the regulator of non-broadcast advertising, will assume responsibility for all advertising campaigns including television, following a new self-regulatory regime set-up after Parliamentary approval late last week.
Interactive TV is widely available, but hasn’t captured viewers’ imaginations. A new channel is determined to harness its true potential.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From a major investor calling Unilever’s focus on purpose “ludicrous” to the importance of time, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
After posting strong Christmas trading results this week, the UK’s major supermarkets are pledging to keep their prices low this year even in the face of dramatically rising costs, driven by inflation, higher wages and the cost of living crisis.
Tackling a long-term market decline in the UK, the Open University worked to inspire a brand new generation of distance learners.
The consumer protection brand and its digital agency delve into the challenges they face in measuring marketing outcomes and driving sustainable business growth, including benchmarking performance in unusual times and framing the language of measurement to encourage alignment with objectives.