McCann Erickson has created a £1m television campaign, breaking this week, to support the launch of Black & Decker’s Click & Go vacuum-cleaner range (MW April 15). Media planning and buying is through Universal McCann.
The Advertising Standards Authority has banned a press ad for energy drink Club Energise, which uses the strapline: ‘Fuelling the passion. Rehydrates 7 times faster than water’, following a complaint from rival GlaxoSmithKline, which owns Lucozade.
The Advertising Standards Authority, the regulator of non-broadcast advertising, will assume responsibility for all advertising campaigns including television, following a new self-regulatory regime set-up after Parliamentary approval late last week.
Interactive TV is widely available, but hasn’t captured viewers’ imaginations. A new channel is determined to harness its true potential.
Brand mascots have largely fallen out of favour in recent years, but marketers should not underestimate their unifying ability to deliver the humour and emotion consumers love.
The Advertising Standards Authority is “escalating” sanctions against the social media influencers breaching advertising rules and warns brands they’re next in line.
Analysts argue the decision by brands such as Kopparberg, Ikea and Nivea to pull advertising from GB News could be “a dangerous game to play” but suggest it will likely blow over quickly in the same way the Facebook boycott did last year.
As former staff accuse the craft beer brewer of creating a “culture of fear”, BrewDog has seen its brand health scores plummet, although the impact on purchase intent has been minimal.