McCann-Erickson has launched a &£1m campaign to promote MSN Messenger. The campaign features radio and online advertising. Online creative work is through AKQA…
The Strategic Railway Authority has effectively sacked First Group from its East Anglian trains franchise.
Burkitt DDB has resigned the Â£260,000 advertising account for Brent Cross shopping centre, after agency and client could not agree on a future strategy.
Campbell Grocery Products unveils a Â£3m research and development centre this week, as part of a plan to increase its UK product development programme.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.