McCann Erickson Manchester to handle ad account for Booths
McCann Erickson Manchester has been appointed to handle an integrated advertising account for Booths, the 26-store strong Northern supermarket chain.
McCann Erickson Manchester has been appointed to handle an integrated advertising account for Booths, the 26-store strong Northern supermarket chain.
Coca-Cola Great Britain has axed its drink for toddlers, Winnie The Pooh Roo Juice, putting its partnership with Walt Disney in the UK in jeopardy. Coca-Cola signed a global deal with Walt Disney in 2001 to develop drinks that tie up with Disney characters. Brands still exist in other territories, but a spokeswoman says there […]
Two former directors at Virgin d3 – a field marketing agency – James Layfield and Sara Gil, have formed a brand experience agency called Closer. Closer launches with a client list including Virgin Mobile and Siemens Mobile.
A press release trumpeting the relaunch of Andrex with Aloe Vera (as Andrex enriched with Aloe Vera, which has a much nicer ring, don’t you think?) inadvertently reveals to the Diary what a bunch of misery guts the British really are. After ploughing through a load of crap along the lines of “Consumers are looking […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.