Coca-Cola/Disney deal in jeopardy

Marketing Week

Coca-Cola Great Britain has axed its drink for toddlers, Winnie The Pooh Roo Juice, putting its partnership with Walt Disney in the UK in jeopardy. Coca-Cola signed a global deal with Walt Disney in 2001 to develop drinks that tie up with Disney characters. Brands still exist in other territories, but a spokeswoman says there […]

Andrex on a roll until we stopped feeling so flush

Marketing Week

A press release trumpeting the relaunch of Andrex with Aloe Vera (as Andrex enriched with Aloe Vera, which has a much nicer ring, don’t you think?) inadvertently reveals to the Diary what a bunch of misery guts the British really are. After ploughing through a load of crap along the lines of “Consumers are looking […]


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