McCann Erickson has retained the advertising account for BMW’s motorcycle division, BMW Motorrad, following a three-way pitch.
Daily Mail & General Trust has reported display advertising revenues at the Daily Mail up 2.6 per cent and Mail on Sunday display revenues up 4.8 per cent for the five months to February
Scottish Enterprise, Scotland’s main economic development agency, has handed its £1.5 media planning and buying account to Feather Brooksbank after a pitch. The incumbent was the Media Shop.
The Telegraph Group is thought to be making up to 30 of its sales team redundant, including some long-serving staffers. The publisher has said it is making redundancies in Telegraph ad sales in line with cuts in the editorial team of approximately 17 per cent. The sales department has a head-count of about 180 people. […]
Investment platform IG Group’s CMO and global head of advertising explain how consumers have come looking for greater control over their economic fortunes – and how they help newcomers get to grips with financial market volatility and unexpected developments in stocks and shares.
While demonstrating a positive ROI is powerful, as a metric it should be viewed in the wider context of creative effectiveness, says Mars insight boss Sorin Patilinet.
Account-based marketing is not necessarily a bad idea, but B2B brands focus too much on personalisation, targeting and loyalty when executing it.
Promoted to CMO at the fast food giant, Michelle Graham-Clare has been McDonald’s most senior UK marketer since the departure of Gareth Helm last summer.