McCann-Erickson wins £8m European project for Nikon

McCann-Erickson has won an £8m European television project for camera giant Nikon after a four-way pitch against UK incumbent BMP DDB, Red Cell in Germany and Japanese agency ADK.

McCann-Erickson has won an &£8m European television project for camera giant Nikon after a four-way pitch against UK incumbent BMP DDB, Red Cell in Germany and Japanese agency ADK. It could lead to the consolidation of the European business (MW May 22).

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