McCann-Erickson has won an &£8m European television project for camera giant Nikon after a four-way pitch against UK incumbent BMP DDB, Red Cell in Germany and Japanese agency ADK. It could lead to the consolidation of the European business (MW May 22).
Mark Ritson shares 10 hacks for smaller businesses looking to make the most of their marketing budget.
From John Lewis setting its sights on local gains, to M&S connecting to 3 million customers a week via store-based social media channels, the promise of localism is living on long after lockdown.
More than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.