McCann-Erickson Bristol seems to be suffering from an acute case of sour grapes.
Earlier this year, the ad agency created a poster campaign for fruit company Cape, featuring the heads of angelic little children protruding through piles of apples, pears, grapes and plums, with the brand’s sticker stuck to their cheeks – a truly ground-breaking and original idea, the Diary is sure you will agree.
But what’s this? In the run-up to Wimbledon, art directors at Radio Times stumbled across a peach of an idea for their front cover: the head of angelic tennis commentator Sue Barker popping out of a mountain of strawberries.
“Look familiar?” McCann-Erickson asks. Well, yes it does… but the Diary is far more concerned that the Cape ads will stir up a craze among kids wanting their favourite brands tattooed on their faces.