McCann flips out over fruity fraud

McCann-Erickson Bristol seems to be suffering from an acute case of sour grapes.

Earlier this year, the ad agency created a poster campaign for fruit company Cape, featuring the heads of angelic little children protruding through piles of apples, pears, grapes and plums, with the brand’s sticker stuck to their cheeks – a truly ground-breaking and original idea, the Diary is sure you will agree.

But what’s this? In the run-up to Wimbledon, art directors at Radio Times stumbled across a peach of an idea for their front cover: the head of angelic tennis commentator Sue Barker popping out of a mountain of strawberries.

“Look familiar?” McCann-Erickson asks. Well, yes it does… but the Diary is far more concerned that the Cape ads will stir up a craze among kids wanting their favourite brands tattooed on their faces.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now