McCann wins £10m Sainsbury’s Bank brief

McCann-Erickson Manchester has won the Sainsbury’s Bank below-the-line account, believed to be worth up to &£10m.

The agency will be involved in creating the bank’s new visual identity as well as working to tie the brand in more closely with the retailer’s stores.

It is unclear if incumbent WWAV Rapp Collins Media was among the seven agencies which pitched for the account. The above-the-line account held by M&C Saatchi was not reviewed and neither was the media business held by New PHD and Walker Media.

Recently appointed Sainsbury’s Bank brand director Tom Kerr says: “To take the bank forward, we need to develop an even stronger association with Sainsbury’s and its many brand qualities, which include strong customer service, quality and value for money.”

Kerr was appointed at the beginning of the month to the bank’s top marketing role. He joined from the Bank of Scotland where he was responsible for customer strategy.

Recommended

Missed floors

Marketing Week

As the world becomes increasingly advertising-saturated, there is one last great frontier left to commercialise – the floor. But is there a good reason why it hasn’t been done before?

Universal wins £50m Xbox pitch

Marketing Week

Universal McCann is tipped to win the media planning and buying account for Microsoft’s forthcoming games console, the Xbox. The account is understood to be worth £50m across Europe. The agency has also been awarded Microsoft’s UK media planning and buying account, which includes Microsoft Office, Windows and the company’s hardware products. The business was […]

Comments

    Leave a comment