McDonald’s has appointed Coca-Cola marketer Richard Robinson to the position of adult marketing manager. The hire follows a marketing restructure which sees a split in the position of head of national marketing into adult and family roles.
Voter apathy has increased, but while during an election people’s interest in politics rises, there is still much to be done to engage the public and get them to the ballot box
Levi Strauss is launching a premium range of jeans called Levi’s Blue in a further attempt to stem the declining popularity of its core Levi’s brand. The range will be rolled out across Europe this autumn with a recommended retail price of e110 (&£75). It will be aimed at the 15- to 30-year-old “fashion-conscious” market […]
Scottish Courage is to brief all its advertising agencies on a “responsible marketing” policy, in an attempt to pre-empt the Government’s proposed clampdown on alcohol advertising. The brewer of John Smith’s and Fosters brands will ask all its ad agencies to sign up to the new policy. This includes M&C Saatchi, which handles advertising for […]
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.