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Levi Strauss launches premium jeans range

Marketing Week

Levi Strauss is launching a premium range of jeans called Levi’s Blue in a further attempt to stem the declining popularity of its core Levi’s brand. The range will be rolled out across Europe this autumn with a recommended retail price of e110 (&£75). It will be aimed at the 15- to 30-year-old “fashion-conscious” market […]

Scottish Courage pre-empts Gov’t on ‘responsible’ policy

Marketing Week

Scottish Courage is to brief all its advertising agencies on a “responsible marketing” policy, in an attempt to pre-empt the Government’s proposed clampdown on alcohol advertising. The brewer of John Smith’s and Fosters brands will ask all its ad agencies to sign up to the new policy. This includes M&C Saatchi, which handles advertising for […]

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