McDonald’s eyebrows and marketing budgets: Your Marketing Week
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the initial success of McDonald’s eyebrow-raising ad to the fact marketing budgets are clinging to growth, it’s been a busy week. Here is my take.
A sign of the times?
All those with a stake in the amount brands have committed to marketing communications, namely agencies and the wider ecosystem, have been looking for signs of how much companies are planning to spend in the first quarter.