McDonald’s celebrates Coca-Cola’s 125 years with retro campaign
McDonald’s is giving away retro Coke glasses and launching a retro photo app as part of a campaign to celebrate Coca-Cola’s 125th anniversary.
Each of the six limited edition glasses is dedicated to a different era in Coke’s history.
McDonald’s is running a TV, outdoor and in-store campaign to support the promotion.
There is also a digital campaign that allows customers to upload photos and give them a “retro-style makeover” via the McDonald’s Flashback Booth app, and publish them on Facebook.
The free limited edition glasses will be available form Monday (31 October) with every purchase of a large extra value meal or premium salad.
The campaign was developed by The Marketing Store.
To find out what happened when Marketing Week went to Coca Cola in Atlanta, click here
