![Sponsor](https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=193&h=193)
McDonald’s CMO on why ‘feel-good marketing’ is key for the brand this Christmas
As McDonald’s launches its first Christmas campaign with Michelle Graham-Clare as UK CMO, she explains why connecting with families over the festive season is critical and where growth will come from going forward.
Source: McDonald’s
McDonald’s is looking to tap into the emotion of families this Christmas, building on the success of last year’s theme, which encouraged people to connect with their inner child.