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McDonald’s CMO on why ‘feel-good marketing’ is key for the brand this Christmas
As McDonald’s launches its first Christmas campaign with Michelle Graham-Clare as UK CMO, she explains why connecting with families over the festive season is critical and where growth will come from going forward.
Source: McDonald’s
McDonald’s is looking to tap into the emotion of families this Christmas, building on the success of last year’s theme, which encouraged people to connect with their inner child.
