McDonald’s latest ad aims to show the similarities between an old man and a group of young people living in a London estate as part of its ongoing “We all have McDonald’s in common” campaign.
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The TV ads, created by Leo Burnett, will be supported by an outdoor campaign.
Unilever’s Dove Real Beauty Sketches was the most popular ad on YouTube in the last 12 months according to the video-sharing site’s owner Google.
The Department for Transport is targeting young men with shock tactics in its latest THINK! Campaign to warn against drink driving.
Procter & Gamble is adopting user-generated content in the first brand campaign for its Pampers brand in 10 years.
Inflation in the UK fell to 8.7% in April, but this is unlikely to translate to confident consumers or companies just yet.
Morrisons is hoping that being ‘bolder’ about what makes its brand distinctive will drive customer into store, with top marketer Rachel Eyre admitting the supermarket had been “playing it too safe”.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the BBC’s brand plans to Oatly’s positioning, it’s been a busy week. Here is my take.
The line between real ads and copycats is being deliberately blurred, argues Gymbox’s brand and marketing director Rory McEntee.
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