McDonald’s is launching an ‘adult Happy Meal’ called Go Active! as part of its sponsorship of the Olympics, as revealed in Marketing Week (MW April 22). It will include a salad, a drink and a free pedometer…
Wyeth has shortlisted Bartle Bogle Hegarty and DDB London for its Â£6m advertising business.
Search engine advertising accounts for the biggest sector of the online advertising revenue pie, after overtaking traditional internet advertising formats such as banners for the first time and pulling in almost as much money as cinema advertising last year. An analysis of total online ad spend for 2003, by the Interactive Advertising Bureau UK and […]
Coca-Cola’s sponsorship of the Football League sees the global company trying to interact with local communities. But will fans of the 72 Football League clubs buy it? asks Daniel Thomas
Warning of a ‘cultural cringe’ and sense of insecurity within marketing, Professor Byron Sharp is calling on marketers to stop the self-hatred and have more pride in their profession.
Rather than allowing themselves to be pigeonholed as the ‘colouring-in department’, marketers should demonstrate what they deliver for the business, argues Nationwide CMO Sara Bennison.
As marketers continue to be charged with driving faster growth on tighter budgets, businesses should not ignore the opportunity cost of failing to invest in their brand, warns Eve Sleep CEO Cheryl Calverley.
From celebrating fans’ attempts to recreate their favourite fried chicken at home, to pausing its ‘Finger Lickin’ Good’ slogan for the benefit of national health, it’s been a stellar 12 months for KFC.