McDonald’s is launching an ‘adult Happy Meal’ called Go Active! as part of its sponsorship of the Olympics, as revealed in Marketing Week (MW April 22). It will include a salad, a drink and a free pedometer…
Wyeth has shortlisted Bartle Bogle Hegarty and DDB London for its Â£6m advertising business.
Search engine advertising accounts for the biggest sector of the online advertising revenue pie, after overtaking traditional internet advertising formats such as banners for the first time and pulling in almost as much money as cinema advertising last year. An analysis of total online ad spend for 2003, by the Interactive Advertising Bureau UK and […]
Coca-Cola’s sponsorship of the Football League sees the global company trying to interact with local communities. But will fans of the 72 Football League clubs buy it? asks Daniel Thomas
While M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
Industry leaders express anger at “draconian” and “headline chasing” policy, as government gives green light to online and TV ad ban for HFSS products from 2023.
Long-term columnist and founder of Marketing Week’s Mini MBA in Marketing and Brand Management won for his “authoritative, provocative and riveting” columns.
CMO Sara Bennison believes focusing on outcomes, rather than planning, is the best driver for success.