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It has character

Marketing Week

Children like things with which they are already familiar, and character licensing is one way brands exploit this. But how to avoid being associated with a flop? By Steve Hemsley

Principality considers name change

Marketing Week

Principality Building Society is considering a change of name as part of a brand review to develop a more modern Welsh brand. The building society is one of Wales’s premier brands. In addition to its brand, Principality Building Society is also looking at overhauling its branch network. The project is being overseen by Principality Building […]

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