McDonalds launches ‘open doors’ strategy
McDonald’s has launched an ‘open doors’ strategy across 180 restaurants. The scheme, which starts on October 18, offers consumers the chance to go behind the scenes to see how the chain works.
McDonald’s has launched an ‘open doors’ strategy across 180 restaurants. The scheme, which starts on October 18, offers consumers the chance to go behind the scenes to see how the chain works.
By appointing a media guru as its chief, Active International aims to make trade vouchers a more acceptable way to pay for media. By David Benady
Children like things with which they are already familiar, and character licensing is one way brands exploit this. But how to avoid being associated with a flop? By Steve Hemsley
Principality Building Society is considering a change of name as part of a brand review to develop a more modern Welsh brand. The building society is one of Wales’s premier brands. In addition to its brand, Principality Building Society is also looking at overhauling its branch network. The project is being overseen by Principality Building […]
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.