McDonald’s has reported a ten per cent increase in revenue to &£4.7bn for the second quarter of the year. The increase has been attributed to the fast-food chain’s increased focus on healthier options.
This year Channel 4 invited advertisers to address issues relating to ageism, in particular the inauthentic and sometimes clichéd portrayals of different age groups within current UK advertising.
Like rival fast food chain Burger King, Yum! Brands is banking on technology and digital sales to drive the future growth of its brands.
There’s increased competition from employers for junior marketers, so to boost the chances of holding onto their brightest talent, CMOs need to rethink unconscious habits.
Coke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality of its marketing investment by taking a more targeted approach.