McDonald’s rolls out contactless payment

McDonald’s will become the first of the major fast food chains to roll out a contactless card payment service later this year.

/m/x/e/McDonald_s.jpg

Customers will be able to pay for food and drink costing £15 or less if their Visa debit or credit cards have the contactless feature enabled.

McDonald’s hopes the service, launched jointly with Visa Europe, will be in place at its 1,200 UK restaurants by this summer.

Jill McDonald, president and chief executive of McDonald’s UK, says: “We were the first major quick-service restaurant to launch payment by cards and we’re delighted to be leading the way again with the roll out of contactless payment technology.”

In-store and point of sale marketing activity will push the service ahead of launch.

The payment services company estimates that there will be 20 million contactless Visa cards in use in the UK by the end of 2011.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now