McDonald’s schools initiative draws to a close
McDonald’s is to stop providing educational materials and teaching assistance to primary schools focused around numeracy and literacy.
McDonald’s is to stop providing educational materials and teaching assistance to primary schools focused around numeracy and literacy.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.