McDonald’s Tastes menu to launch online
Starcom Motive has put together a deal to launch the McDonald’s Tastes menu online at Yahoo!’s homepage. The initiative includes the first use of a new expandable banner ad format.
Ritson’s top tips for small brands looking to make big plays
Marketing Week ReportersMark Ritson shares 10 hacks for smaller businesses looking to make the most of their marketing budget.
Why localism is more than just a lockdown fad
Steve HemsleyFrom John Lewis setting its sights on local gains, to M&S connecting to 3 million customers a week via store-based social media channels, the promise of localism is living on long after lockdown.
Marketing Academy reveals CMOs chosen to become its 2022 Fellows
Manny PhamMore than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
The modern marketing disconnect: The key data challenges facing marketers
Marketing Week PartnerData analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.
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