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Six lessons from the 2014 World Cup for marketers

Seb Joseph

From real-time plans blending search and trending data to damage control strategies for badly behaved brand ambassadors, Brazil has been a World Cup to remember for marketers. Marketing Week picks out the top six lessons for brands to integrate into their marketing strategies.

Germany win World Cup

Adidas nets World Cup sponsors victory

Seb Joseph

Adidas’ sponsorship blitz on the World Cup is set to bolster its dominance of the football category, where it is the market leader in terms of sales, with the company’s ties to winners Germany and a host of skilful players lifting public perception of the brand above rival FIFA sponsors. 

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