McDonald’s sees ‘big opportunity’ to go ‘harder and faster’ on digital
Michaela JeffersonMcDonald’s is looking at digital, loyalty and creativity as key opportunities for growth amid a difficult economic environment.
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McDonald’s rolls out loyalty scheme across the UK
Michaela JeffersonThe restaurants involved in a trial earlier this year saw a “massive impact” from introducing the scheme, McDonald’s director of digital has said.
McDonald’s global CMO on turning around its ‘cultural wallpaper’ image
Molly InnesMcDonald’s global CMO Morgan Flatley explains how the brand’s ‘Famous Orders’ campaign helped transform its marketing.
Apple beats Amazon and Google to reclaim title of world’s most valuable brand
Molly InnesApple is “on course” to become the world’s first trillionaire brand after topping Kantar’s BrandZ ranking for the first time since 2015.
McDonald’s new loyalty scheme has ‘exceeded expectations’ as digital sales jump
Matthew ValentineAccording to McDonald’s CEO Chris Kempcziski, the fast food chain’s global loyalty scheme has been the “single biggest driver of digital adoption” and is on its way to becoming the world’s largest loyalty programme.
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McDonald’s launches loyalty scheme that rewards customers with Big Macs
Lucy TesserasMcDonald’s new app-based loyalty programme allows customers to swap points for menu items such as McNuggets and a mini McFlurry after spending as little as £15.
McDonald’s CMO on why ‘feel-good marketing’ is key for the brand this Christmas
Manny PhamAs McDonald’s launches its first Christmas campaign with Michelle Graham-Clare as UK CMO, she explains why connecting with families over the festive season is critical and where growth will come from going forward.
McDonald’s rolls out brand platform to showcase its ‘positive impact’ on people and planet
Manny PhamFast-food giant McDonald’s is upping its focus on sustainability via the launch of its ‘Change a little, Change a lot’ platform.
McDonald’s names new global CMO in wider leadership reshuffle
Manny PhamCurrent US marketing boss Morgan Flatley will take on the global CMO role vacated by Alistair Macrow, who has been promoted to McDonald’s UK and Ireland CEO.
McDonald’s, Greggs, Domino’s: 5 things that mattered this week and why
Michaela JeffersonFrom Greggs’ return to growth and Domino’s doubling profits to McDonald’s resurrecting the “critical” UK CMO role, catch up on this week’s biggest marketing news.
McDonald’s brings back ‘critical’ UK CMO role
Michaela JeffersonPromoted to CMO at the fast food giant, Michelle Graham-Clare has been McDonald’s most senior UK marketer since the departure of Gareth Helm last summer.
‘Marketing muscle’ helps McDonald’s beat pre-pandemic sales
Matthew ValentineThe fast food chain’s CEO says maximising marketing “in a culturally relevant way” and a focus on simplicity and customer needs has helped it drive growth despite Covid.
McDonald’s urges people to find their inner child this Christmas
Molly FlemingMcDonald’s hopes its festive campaign will help families reconnect with each other this Christmas.
How McDonald’s is returning marketing to a ‘growth pillar’
Molly FlemingMcDonald’s is promising to put purpose at the heart of its new marketing strategy as it looks to maximise investment and focus on loyalty.
McDonald’s UK CEO: We can’t always be at the cutting edge of innovation
Molly FlemingStriking the right balance between innovation and risk-taking and keeping a consistent experience is difficult, particularly in the middle of a pandemic, says Paul Pomroy.