‘Marketing muscle’ helps McDonald’s beat pre-pandemic sales
Matthew ValentineThe fast food chain’s CEO says maximising marketing “in a culturally relevant way” and a focus on simplicity and customer needs has helped it drive growth despite Covid.
McDonald’s urges people to find their inner child this Christmas
Molly FlemingMcDonald’s hopes its festive campaign will help families reconnect with each other this Christmas.
How McDonald’s is returning marketing to a ‘growth pillar’
Molly FlemingMcDonald’s is promising to put purpose at the heart of its new marketing strategy as it looks to maximise investment and focus on loyalty.
McDonald’s UK CEO: We can’t always be at the cutting edge of innovation
Molly FlemingStriking the right balance between innovation and risk-taking and keeping a consistent experience is difficult, particularly in the middle of a pandemic, says Paul Pomroy.
McDonald’s prepares to spend marketing ‘war chest’ to boost recovery from Covid
Sarah VizardThe fast food chain says it will boost ad spend by $200m in the second half of the year – the equivalent of an additional month of media in every owned market.
McDonald’s goes back to advertising as it celebrates ‘return of the mac’
Molly FlemingMcDonald’s is launching a major new marketing campaign to mark the reopening of its restaurants after falling “briefly silent” during lockdown.
McDonald’s cuts UK CMO role as Gareth Helm departs
Molly FlemingThe resignation of McDonald’s UK CMO has prompted a rejig of the marketing team as it looks to build business momentum with coronavirus lockdowns easing.
McDonald’s brings back the global CMO role less than a year after scrapping it
Molly FlemingMcDonald’s is promoting former UK marketer Alistair Macrow to the global role as it looks to marketing to help its recovery after the coronavirus pandemic forced many of its restaurants to close.
Marketing Week Meets…McDonald’s UK CMO Gareth Helm
Russell ParsonsOne of the UK’s most experienced and respected marketers explains why marketers need a plan to make money in the future, not just the present.
Trends 2020: More CMO rebranding
Russell ParsonsThe trend of dropping the CMO and other established titles is set to continue in 2020 while companies scramble to better reflect customer and company need, and marketers lack confidence in their own contribution.
Tesco and McDonald’s the first brands to commit to ‘gold standard’ to clean up digital advertising
Sarah VizardThe brands have said they will only use digital suppliers that have signed up to the IAB gold standard as the industry tries to clean up the digital ad ecosystem.
McDonald’s celebrates the power of imagination in Christmas ad
Molly FlemingMcDonald’s is building on its previous festive campaigns to once again get the nation ‘Reindeer Ready’.
There’s a brand risk for McDonald’s in firing its CEO
Molly FlemingSteve Easterbrook was in the middle of a brand turnaround when he was fired on Sunday for a “consensual relationship” with an employee.
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McDonald’s CEO Steve Easterbrook fired after dating employee
Molly FlemingEasterbook has been forced to step down after a consensual relationship with an employee, which violates company policy, and will be replaced by Chris Kempczinski, the president of McDonald’s USA and a marketer.
McDonald’s turns to tech to build the future of fast food
Molly FlemingSince the acquisition of tech startup Dynamic Yield in March, McDonald’s has been rapidly building its tech capabilities to improve the customer experience and boost revenues.