McVitie’s retail boss quits for General Mills

McVitie’s general manager for its retailer and trading brand division Jim McDonnell is leaving to join General Mills.

He takes up the post of director of General Mills international snacks business, GenSnack, which is based in Windsor.

GenSnack acts on a consultancy basis with other General Mills’ businesses working on brand development. He will report directly to president of GM International Foods Dave Murphy.

McDonnell, who joined McVitie’s nine years ago, has latterly headed the 120m own-label biscuit business, which supplies all major retailers in the UK. However, McVitie’s does not produce Puffin biscuits for Asda. Earlier this year McVitie’s took the supermarket to court for passing off its Penguin bars.

McDonnell takes up the position in mid-June.

Last year, chief executive of Kraft Jacobs Suchard Ray Viault was appointed as head of General Mills’ international operation.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now