Allowing the global organisation to focus on the long term has enabled local country teams to focus on “survival” and the short term.
Willing to take risks to grow the brand and push a sustainable agenda, Oatly is looking to spark friction with its “provocative” and unpredictable marketing strategy.
Despite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
A staggering 60% of female marketers have left or considered leaving the profession as a result of Covid-19 – more than any other industry – according to new research from LinkedIn.
Much has been said about the need to eradicate out-of-date portrayals of women from advertising yet the problem is far from fixed, with new research laying bare the extent of the problem.
From energy and transport to logistics and tech, female marketers are bringing their own style of leadership to traditionally male-dominated sectors and hoping to break down barriers for the next generation.