Media industry plans Branded Content Marketing Association
The media industry is planning to set up a Branded Content Marketing Association to represent the interests of those involved in advertiser-funded programming.
The media industry is planning to set up a Branded Content Marketing Association to represent the interests of those involved in advertiser-funded programming.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
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In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.