Media Initiatives Group has been appointed to sell advertising and promotional space aboard P&O Ferries. The company’s 18 ships carry plasma screens and poster sites.
News Group Newspapers, publisher of The Sun and News of the World, is reviewing its £15m advertising business held by TBWA/London. The review is being handled by the AAR.
The National Trust is looking for a marketing manager following the departure of Jorj Jarvie, who left the charity last month.
The Manchester Evening News will launch its free Lite edition, to be hand-distributed, on March 21. The free edition replaces the paid-for fourth daytime edition and will have an initial print run of 10,000.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.