Media Initiatives Group has been appointed to sell advertising and promotional space aboard P&O Ferries. The company’s 18 ships carry plasma screens and poster sites.
News Group Newspapers, publisher of The Sun and News of the World, is reviewing its £15m advertising business held by TBWA/London. The review is being handled by the AAR.
The National Trust is looking for a marketing manager following the departure of Jorj Jarvie, who left the charity last month.
The Manchester Evening News will launch its free Lite edition, to be hand-distributed, on March 21. The free edition replaces the paid-for fourth daytime edition and will have an initial print run of 10,000.
HSBC is looking to provoke discussion with its new brand platform ‘Open Questions’, as it aims to engage consumers and drive brand preference.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the need to look at your brand from the customer’s perspective to a trip down memory lane with nostalgia brands, it’s been a busy week. Here is our take.
Chancellor Kwasi Kwarteng is banking on tax cuts and energy bill support to boost the UK economy to a growth rate of 2.5%.
At a Festival of Marketing Masterclass event, marketers learned how to become consumer-centric but brand-led and technology-inspired.