Media investment boosts Reckitt Benckiser sales

Reckitt Benckiser has attributed a strong quarter of growth to new product innovation and a 15% boost in media spend. It comes as the company reports a 12% increase in sales for the third quarter of the year.

The personal care and household goods giant says it boosted media spend to 12.5% of its net revenue, around £210m over, across its 17 powerbrands, including Cillit Bang, Vanish, Finish and Airwick.

The company has reported a 12% increase in sales to £1.7bn over the period and a 10% rise in like-for-like sales, building on strong growth during the first half of the year. It also reported a 5% rise in operating profits to £380m.

It says the boost in marketing investment and new products such as Finish Quantum and Vanish Intelligence helped to drive growth.

Bart Brecht, chief executive of RB, says: “Reckitt Benckiser continued its excellent momentumn in quarter three, with like for like growth of 10%. Strong growth came across all regions and powerbrands, behind heavy media spend and the success of innovations such as Finish Quantum and Vanish Intelligence.”


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