Commended: CBBC Connecting the BBC with the next generation BBC
The rebranded CBBC – the BBC’s digital channel and programming slot for children – regained social currency with children, meeting their expectations and increasing weekly reach by 12% year on year.
Winner: Making The Economist a global must-read, The Economist
The Economist, along with the rest of the newspaper and magazine industry, was facing the challenge of declining readership, but it also had the problem of keeping ahead in a market that was experiencing growing numbers of media channels, whose mantras were news “immediacy”.
In response, The Economist repositioned as a supplementary rather than a substitute read. The Economist’s targetarchetypal reader is best described in terms of a mindset, whether they reside in Birmingham, Boston or Bangalore. They are curious and open-minded, ask “why” as well as “what” and they thrive on knowledge and stimulation, craving the freedom of ideas. Therefore The Economist’s new positioning was “Global understanding: a must-read for smart people around the world”.
Before the global relaunch, growth averaged 5% per year; post-launch, growth accelerated to 10%. Over the three-year global campaign, The Economist’s worldwide circulation has increased by 29% – a circulation increase of 297,180 to over 1.3 million.
In the UK, despite a declining news market, The Economist’s circulation increased 18% during the campaign period. Within Europe circulation rose by 14% and North America represents a huge market opportunity. Despite competitive titles’ declining circulations (reducing by 6%), The Economist’s has increased by 43%. And its worldwide circulation has doubled in ten years from 654,000 in 1997 to more than 1.3 million in 2007.
Brand – Metro
Company – Associated Newspapers
Brand – StreetTalk
Company – JC Decaux UK
St Ives Web is a division of St Ives plc – the UK’s leading independent print group – which provides book printing, financial print, POS, multimedia packaging, and magazine and commercial print across the UK, Europe and the U.S.
St Ives Web operates across four major, fully coordinated, UK, weboffset printing sites, and also offers extensive sheet-fed facilities, together with state of the art mailing. We produce magazines, catalogues, brochures and specialist publications for the consumer, commercial and business markets from short-run sheet-fed of 1000
copies to long-run web-offset of over a million.
Servicing the marketing industry, we provide innovative, creative, print and project management solutions, and a 100% digital workflow for total flexibility and compatibility.
To help our clients stand out from the crowd, we offer a variety of printing, folding, finishing and binding methods, including special inks, UV varnishes, laminates, inserts and more.
At St Ives Web, supplying quality printed products with a quality service is the key to our success – and to the success of our clients. And as a Division of St Ives plc, we offer the reassurance of our financial strength, and the opportunity to draw on the Group’s other services from one source.
St Ives Web Ltd
St Ives House
T 020 7928 8844
F 020 7902 6393
Tony Ayles, Julian Hill, Chris
Davis, Keith Gregory, Steve Ellis
Disciplines Magazine and commercial web-offset and sheet-fed print, as well as book printing, financial print, POS and multimedia packaging within Group
Clients Incisive Media, Financial Times Group, Bauer Consumer Media, Conde Nast, IPC, Centaur Holdings plc, John Lewis Partnership, The Economist
Turnover £410m (Group)