Media Planning Group wins Dot Mobile buying account
Media Planning Group has been awarded the planning and buying account for Dot Mobile, the low-cost mobile phone company launched exclusively for students (MW last week).
Media Planning Group has been awarded the planning and buying account for Dot Mobile, the low-cost mobile phone company launched exclusively for students (MW last week).
In the past year or so there has been plenty of hoo-ha about marketers pushing unsuitable products to children, so the Diary was gratified to see that some noble souls are doing the exact opposite – taking suitable products away from children. It seems an unnamed beach bully from agency Isobel, obviously steeped in advertising […]
The apparent health of the TV market hides some ugly deals, which can work against the interests of advertisers. At least the contract rights renewal remedy offers some protection, says Phil Georgiadis I wondered how long it would take ITV chief executive Charles Allen to start lobbying actively for the withdrawal of the contract rights […]
OMD has retained the £68m Peugeot Citroën PSA media planning and buying business for the UK after a pitch against Media Planning Group and WPP’s Group M.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.