More than 90 major advertisers have or are planning top pull advertising from Facebook, which makes around 98% of its $70bn annual revenue from advertising, as part of the ‘Stop Hate for Profit’ campaign.
People-based marketing has for too long been seen as the preserve solely of CRM and direct marketing. It’s vital that media adopt customer-centric principles to sit at the heart of the customer journey.
Marketers must heed the great Northwestern University professor’s principles of integrated marketing communications, or risk the loss of effectiveness that comes with focusing on individual channels.
Marketing budgets as a percentage of revenues and company spend have risen to record levels during the pandemic, as it plays a key role in retaining customers and building brand value.
Businesses may be looking for clear signs about when and where to invest their marketing budgets as lockdowns ease but with every category impacted differently, each must take their own course.
While UK ad spend is expected to decline by 13% this year, this is only slightly worse than during the last recession despite the much worse economic outlook for 2020.
As Covid-19 poses a challenge to brand communication, we analyse brands that struck the right tone and those that didn’t
Eharmony credits the launch of a new video dating feature and increased investment in advertising, particularly TV, for a 60% uplift in site registrations during the pandemic.
Marketers should be as wary of those predicting the marketing world is about to change forever as they are of people who thought Oreo’s Superbowl tweet was the future of marketing strategy.
ABC wants to better help newsbrands manage the narrative that suits their strategy, with News UK one of the publishers that will take up the option to report its circulation figures privately.
Marks & Spencer is cutting its marketing spend by £50m this year, with much of that saving coming from TV and press as the retailer turns to social media amid the pandemic.
In the first part of our partner content series, which will reveal the reasons why TikTok needs to be in brands’ marketing plans, we look at the key information you need to know about what the platform does, what sets it apart and what ad formats you can already buy today.
Advertising spend on traditional channels reflected both consumption changes and new behaviours from homebound consumers during the month the UK went into lockdown.
Kraft Heinz is hoping to take advantage of the new customers that have bought its brands in the past few weeks as the Covid-19 pandemic prompts stockpiling.