Asda talks up ‘massive’ opportunity for retail media
Charlotte RogersAs we head towards a cookie-less future and brands explore the open web, Asda’s Alex Crowe believes now is the time for retail media to shine.
The road to Qatar: Is your brand ready?
Michael BarnettAmid the run-up to Christmas, the 2022 World Cup will create more competition for media, higher prices and bigger planning challenges.
Marketing salaries, ethics and contextual targeting: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Sage CMO: B2B businesses ‘underestimate’ the power of brand
Michaela JeffersonWith B2B customers only in market 5% of the time, Sage has taken a long-term focus on brand building to drive sustainable growth.
Why Sage is swapping B2B for ‘human to human’ with the launch of its first brand purpose
Michaela JeffersonBusiness decisions might seem logically and rationally driven, but for smaller businesses these decisions are “actually very emotional”, Sage CMO Cath Keers says.
‘Uninterested and unbothered’: ITV launches new brand to woo younger audiences
Lucy TesserasITV is launching a new ad-free media and ecommerce brand founded by former LADbible and Asos marketer Stephen Mai, as it looks to engage younger audiences.
Brands ‘gearing up for growth’ as marketing budgets hit eight year high
Niamh CarrollBrands are spending more on marketing as the end of the pandemic increases confidence, but there are clouds on the horizon as pressures from the Ukraine war and inflation mount.
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Tony’s Chocolonely: Our product is our number one marketing tool
Michaela JeffersonHead of marketing Nicola Matthews says Tony’s stance on advertising is that you shouldn’t have to pay to tell a good story. But, as the brand scales, that’s about to change.
Amazon invested over £68m in TV ads in the UK last year
Michaela JeffersonThe second largest spender among online-born businesses was Compare the Market at £60.3m, followed by Vinted, Google and Deliveroo.
Airbnb CFO: We were right to shift spend from performance to brand-building
Michaela JeffersonCiting PR as its “most important channel”, Airbnb will continue to invest the bulk of its marketing spend in brand-building in 2022 as it looks to attract new hosts and support innovation.
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Value of women’s sport could treble by 2030 as UK viewership hits 33 million
Charlotte RogersWith statistics revealing a record 32.9 million people in the UK watched women’s sport in 2021, broadcasters and brands have a significant role to play in helping the sector achieve its £1bn goal.
Marketing’s ROI returns to 2005 levels, study shows
Michaela JeffersonA new report by econometrics firm Magic Numbers suggests the evolution in online advertising is a driving factor behind the increase in marketing’s average return on investment.
Market research budgets enjoy strongest boost in nine years as marketing spend slows
Michaela JeffersonOmicron, rising inflation and supply chain disruption have taken their toll on overall marketing budget growth, but spend on market research is on the rise.
M&S credits transformation plan for festive boost as loyalty membership doubles
Charlotte RogersClaiming consumers are “desperate for great quality merchandise”, CEO Steve Rowe is confident M&S is moving in the right direction as sales rise and its loyalty scheme grows.
Tesco reports ‘strong interest’ from brands in new media platform
Michaela JeffersonAs the grocer reports a Christmas sales boost of 3.2%, Tesco is banking on its new media and insights platform, an “unwavering commitment” to value, and “heavy” investment into convenience to drive further growth this year.