Ofcom eyes extending ad breaks in broadcast shake-up
Charlotte RogersThe regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Channel 4 challenges brands to authentically represent disabled people with £1m diversity award
Niamh CarrollChannel 4 is awarding £1m in advertising airtime to a brand that can pitch an “exceptional” campaign that authentically represents disability.
Reach: Consumers aren’t sat at home thinking about brands
Molly InnesBrands should be bringing their purpose inwards, not outwards, says Reach’s director of market insight and brand strategy Andrew Tenzer.
Virgin Media on avoiding ‘innovation for the sake of innovation’
Michaela JeffersonMarketing director Amy Gilbert explains how the broadband firm ensures its marketing innovations are relevant, credible and connected to the brand.
Marketers and media: Is fragmentation causing a confidence crisis?
Matthew ValentineWith only just over half of marketers convinced they are measuring ROI throughout the funnel, is the fragmentation of both customer data and media shaking confidence?
Apprenticeships: Why brands should explore levy share
Charlotte RogersClear Channel and the School of Marketing are urging brands to consider donating their unspent Apprenticeship Levy to smaller businesses keen to hire a marketing apprentice.
UKTV CMO Simon Michaelides departs after 10 years to join travel industry
Michaela JeffersonMichaelides is to join cruise and tour operator Riviera Travel in August as its first chief customer officer.
Channel 4: Advertisers are ‘right to be worried’ about privatisation
Michaela JeffersonChannel 4 has made public its proposed alternative plan to privatisation, as it reports a record-breaking performance for 2021.
‘A new narrative for menopause’: Tena and Channel 4 unveil Diversity in Advertising prize-winning campaign
Michaela JeffersonThe ‘#LastLonelyMenopause’ campaign highlights some of the realities of the menopause in ways it says have not before been seen in British TV advertising.
‘There’s a danger it becomes the Elon Musk show’: What Twitter’s takeover means for brands
Molly InnesFrom debates over transparency and moderation, to what he really means by “freedom of speech”, what does the Tesla CEO’s Twitter takeover mean for brands?
‘Uninterested and unbothered’: ITV launches new brand to woo younger audiences
Lucy TesserasITV is launching a new ad-free media and ecommerce brand founded by former LADbible and Asos marketer Stephen Mai, as it looks to engage younger audiences.
Netflix eyes ad potential as subscribers fall
Molly InnesAfter losing 200,000 subscribers in three months, CEO Reed Hastings says the streaming giant is “quite open” to offering a lower cost, ad supported service.
‘Worrying’: Marketers react to Channel 4 privatisation
Lucy TesserasBrand leaders have questioned the government’s decision to push ahead with the privatisation of Channel 4, with some fearing it could impact creative effectiveness.
Clubhouse’s marketing boss on the value of being a ‘culture-first marketer’
Charlotte RogersJust two years old and boasting a 10 million-strong waiting list when its invite only model ended, Clubhouse is on a mission to lead the surging social audio market, explains head of global marketing Maya Watson.
How can brands cut through in a ‘saturated’ streaming market?
Michaela JeffersonWith fierce competition and pressures of inflation, this year has already seen a number of significant moves in the video streaming sector – from ad-funded models to platform launches. With so much noise, who is best positioned to win?