ITV cites ‘firm’ ad market as total ad revenue sees 10% boost
Grace GollaschITV reported higher than expected growth in total advertising revenue, driven by a “very successful” performance during the 2024 UEFA Euros.
ITV reported higher than expected growth in total advertising revenue, driven by a “very successful” performance during the 2024 UEFA Euros.
The Inclusive by Design theme is a rallying cry for businesses to build inclusive practices into their creative to ensure brands, products and communications are accessible for all.
The streaming giant hopes new hires and a bespoke ad tech platform will help fuel a “multi-year trajectory” for its advertising business.
UKTV’s CMO Penny Brough explains how its “iconic” Cher-fronted campaign launch came to be – and why the change needed to be made to secure long-term growth.
Shelley Macintyre will be responsible for “driving marketing performance and maximising growth” for BBC Studios’ portfolio of consumer brands, including Bluey and Doctor Who.
The latest installment in Channel 4’s ‘Mirror on the Industry’ series highlighting transgender representation reveals fear of backlash is the main blocker of progress in trans-inclusive advertising.
Sky Media will award nine SMEs £20,000 in media value to share their message on TV.
Katie Jackson was appointed interim CMO in March, and will now lead the broadcaster’s marketing in a permanent post.
The newest video streaming platform to enter the UK hopes to make its mark with a “brand-first” approach and “diversity of content”.
For the last four years our industry has been discussing the demise of cookies, almost never stopping to ask whether they were truly a good idea in the first place.
The ‘Reach our Readers’ platform invites the media and marketing industry to engage with the publisher’s 22.4 million readers globally.
This year’s entrants were challenged to focus on a misrepresented part of the LGBTQIA+ community, with the winning campaign intended to “alleviate hostility” faced by the trans community.
Research from CAP suggests listeners want clear signals, including musical jingles and labels, when listening to an ad in a podcast.
The streaming service outperformed the broadcaster’s studio arm, amid wider plans to invest an additional £15m in marketing this year.
According to WARC Media, social media is the largest media channel worldwide by advertising investment, with Meta alone representing a 63% share of global social spend.