The new campaign focuses on the role of TV advertising in business transformation for the first time, using a mythical character – the Tooth Fairy – and her struggles to grow her new business.
The Guardian’s marketing director explains how instilling a common purpose helped Marketing Week’s ‘Marketing Team of the Year’ overcome considerable challenges.
Comcast and Sky got ET director Steven Spielberg on board to create an ad campaign they hope people will enjoy as much as their content.
The combination of a clear purpose, editorial commitment and great timing helped The Guardian’s ‘Hope is Power’ campaign become a “huge driver” of financial support worldwide.
From getting the Spice Girls to cut the ribbon at its debut event to pioneering an integrated approach to marketing, the launch of Channel 5 was all about challenging norms and channelling creativity.
BritBox is launching a multi-million pound campaign as it promises not to go “head to head” with Netflix in the streaming wars.
The social media platform of choice for Gen Z, TikTok offers an array of possibilities for access and engagement, but as it matures growing pains could be on the horizon.
Asos has culled its print magazine after 12 years amid a wider crisis for the brand but, as other companies can testify, a well-produced print title can still be a highly effective promotional tool.
With a reputation in desperate need of rebuilding, Facebook could show a real statement of intent by walking away from political advertising – except it just can’t do it.
Artificial intelligence and advances in screen hardware offer big new opportunities for digital out-of-home advertising to offer impact and interactivity.
News brands are strategically focused on creating platforms where content is available how audiences want it, so why isn’t the flow of money following?
Advertisers that recognise the true value of context and the consumer’s state of mind have an opportunity to create more positive associations.
Trust in advertising depends on a trusted environment of high-quality news produced by professional journalists, says Teads SVP Marc Zander, marking the launch of its Campaign for Real Media.
Marketing Week reveals the top 10 marketers in the media, telecoms and entertainment sectors, part of our Top 100 Most Effective Marketers project.