The Guardian’s chief customer officer Anna Bateson to depart
Ellen HammettBateson has been instrumental in The Guardian’s recent rebrand and move towards supporter-led journalism.
Brands that won’t advertise against hard news harm themselves, as well as journalism
Mick Loizou MichailBrands miss out on being seen in a trusted environment where consumers are showing huge engagement and intent if their ads aren’t shown within premium news publishers.
Channel 4’s CMO on using its power and influence to tackle racism
Ellen HammettChannel 4 has made six commitments to anti-racism in light of recent global events and hopes it can use its influence to accelerate real, tangible change across the industry, both on- and off-screen.
Watch: Royal Mail on marketing leadership in a crisis
Marketing Week ReportersAs the pressure on leaders continues to mount, we discuss the importance of insight, setting strategy and meeting the challenges and changes that lie ahead.
Watch: YouGov’s lockdown brand winners and losers
Marketing Week ReportersAs Covid-19 poses a challenge to brand communication, we analyse brands that struck the right tone and those that didn’t
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Marketers need journalism to survive so let’s fix the print model
Mimi TurnerIt would be a big mistake for marketers to condemn print media to the dustbin of history, but at this time of crisis publishers must innovate to offer a product people want at a price they will pay.
Circulation reporting changes aim to help news brands share ‘message of growth’
Ellen HammettABC wants to better help newsbrands manage the narrative that suits their strategy, with News UK one of the publishers that will take up the option to report its circulation figures privately.
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Bypassing cinemas would kill the movie industry’s golden goose
Mark RitsonTrolls World Tour’s successful digital launch will tempt all movie studios to do the same, but that would destroy the model that premiumises their product.
Why are brands turning to direct response amid Covid-19?
Ellen HammettMarketers are moving money from broad-based brand advertising to direct response communications and this trend will likely continue beyond the pandemic. What does this mean for effectiveness?
3 questions I wish I’d asked as a junior marketer: Facebook’s Michelle Klein
Ellen HammettMichelle Klein may have a seat at Facebook’s top table, but there are still questions she believes she could have asked sooner that would have benefited her marketing career.
How Covid-19 is affecting trust in journalism and the media
Marketing Week PartnerCoronavirus is only heightening the challenges facing journalists and media brands, but is also bringing trust and accuracy more to the fore.
What the state of the media means for your comms strategy
Marketing Week PartnerJoin our webinar to find out how trends in the media industry are evolving in 2020, and what it means for brands looking to reach consumers.
The untapped potential of podcast advertising
Marketing Week PartnerPodcast advertising is a growing marketing channel, with demonstrable returns for brands that know how to use it.