Nearly half of podcast listeners choose to skip ads
Chris SutcliffeResearch from YouGov suggests more than two in five podcast listeners are avoiding advertising entirely, while just 14% say they find them unintrusive.
ITVX won’t halt advertising woes for British broadcaster, analysts say
Chris SutcliffeITV CEO Carolyn McCall has blamed a “stagnant” UK economy in a warning about the broadcaster’s advertising forecast.
TV is no longer a ‘preferred’ ad channel for marketers
Niamh CarrollTV has long been one of marketers’ preferred ad channels, but its importance has declined massively over the past year, according to Kantar’s latest Media Reactions report.
Disney CEO admits it has not achieved the right ‘balance’ for marketing spend on Disney+
Niamh CarrollDisney has not yet figured out how to balance marketing spend across its streaming services in the way rival Netflix has, CEO Bob Iger admitted.
ITV’s CMO on how the strength of its brand let it absorb negative headlines
Molly InnesDespite a 79% decrease in profits, and the fallout from the This Morning scandal, CMO Jane Stiller insists the ITV brand is in a strong position as she looks ahead to a more positive second half.
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Channel 4 challenges brands to better represent LGBTQIA+ communities with £1m diversity award
Josh StephensonChannel 4 is awarding £1m in advertising airtime to a brand that can pitch a campaign that is ‘Proud All Over’ to showcase LGTBQIA+ communities.
ITV’s profits tumble amid wider ad recession
Molly InnesITV’s CEO says it’s “impossible to tell” when advertising revenue will recover but there’s “no feeling” it’s not going to be OK and she is optimistic going into the second half of 2023.
UKTV reviews brand architecture to help make it ‘fit for the future’
Josh StephensonThe Dave and Gold owner’s top marketer believes it is “greater than the sum of its parts” and wants to grab a greater share of attention across broadcast.
Twitter’s rebrand to X slammed as ‘illogical’
Josh StephensonExperts have said there appears to be “no best practice branding logic” behind Twitter’s rebrand, describing it as “all very amateur”.
‘Foundation of rigour’: How UKTV embedded econometrics into its decision-making
Josh StephensonPenny Brough joined UKTV 10 months ago and immediately set about creating a data-driven effectiveness culture that she says has increased share of commercial impact to 9% and opened up budgets.
Elon Musk confirms Twitter’s ad revenue has halved
Lucy TesserasMusk tweeted at the weekend that Twitter’s ad revenue is down nearly 50%, despite claiming in April “almost all” advertisers had returned to the platform.
The Official Charts Company looks to ‘hook’ a new generation of chart-lovers
Josh StephensonThe Official Charts Company is revamping its consumer-facing offering in the hope of engaging a new generation of chart fans.
Short tenures, bad briefs, risk aversion: The common pitfalls holding back creativity, study finds
Rachel LawlerTo help foster creativity, advertisers are advised to repeat winning formulas, allocate resource against outcomes not inputs, and help the C-suite understand the commercial importance of brand, according to a new study by Thinkbox.
BBC looks to build ‘an iconic brand with public service purpose at its heart’
Rachel LawlerThe BBC is looking to define its brand positioning within a digital-first future by hiring its first “chief brand officer”.
LinkedIn CMO: ‘Marketers should embrace being business leaders first’
Molly InnesLinkedIn’s marketing boss believes marketers should work more collaboratively, and shares what she hears recruiters are looking for from marketing leaders today.