Digital media 2020: What marketers should know in a privacy-first era
Ellen HammettThe move towards a cookie-less internet and the threat of tighter regulation means marketers need to urgently rethink how they target people online.
How apprenticeships help UKTV ‘think differently’
Ellen HammettUKTV’s five-year-old apprenticeship scheme is playing an increasingly important role in encouraging diversity of thought and modern thinking across the business.
Why the Financial Times wants to reset capitalism
Sarah VizardThe FT might be pro-business, but its marketing boss Finola McDonnell has taken on the tricky job of holding a mirror up to capitalism as it looks to position itself as the newspaper that can guide companies through the next decade.
The Guardian admits revenues will take a hit as it bans ads from oil and gas companies
Sarah VizardThe Guardian hopes that while its decision may lead to a short-term hit to revenues, in the long-term it will attract more readers and brands if it can become a “more purposeful organisation”.
Five trends that will shape media in 2020
Ellen HammettFrom streaming wars and block lists, to programmatic DOOH and the impact of Google’s third-party cookie ban, Marketing Week predicts the media trends that will take shape this year.
Recommended Reading: Pricking pomposity and digital trends for 2030
Matt BarkerMarketing Week reviews the latest books and articles for marketers.
Marketing Week Meets…Galdem CEO Liv Little
Marketing Week ReportersLiv Little founded Galdem, a magazine for women and nonbinary people of colour, while still at university. She tells Molly Fleming how she copes with imposter syndrome and what brands need to do more of.
Zaid Al-Qassab: Channel 4 has a new lease of life outside London
Matt BarkerJust three months into his role as chief marketing officer of Channel 4, Zaid Al-Qassab is forging a digital-first identity for the broadcaster, assembling a new team of diverse talent and settling into new headquarters in Leeds.
Thinkbox aims to show business impact of TV ads in Tooth Fairy campaign
Sarah VizardThe new campaign focuses on the role of TV advertising in business transformation for the first time, using a mythical character – the Tooth Fairy – and her struggles to grow her new business.
‘Respect individuals but connect them to the bigger goal’: The key to a successful marketing team
Russell ParsonsThe Guardian’s marketing director explains how instilling a common purpose helped Marketing Week’s ‘Marketing Team of the Year’ overcome considerable challenges.
Sky and Comcast team up for first time on ad that sees return of ET
Sarah VizardComcast and Sky got ET director Steven Spielberg on board to create an ad campaign they hope people will enjoy as much as their content.
How The Guardian turned ’emotional desire’ into financial support
Charlotte RogersThe combination of a clear purpose, editorial commitment and great timing helped The Guardian’s ‘Hope is Power’ campaign become a “huge driver” of financial support worldwide.
How Channel 5 joined forces with the Spice Girls to build a TV brand
Charlotte RogersFrom getting the Spice Girls to cut the ribbon at its debut event to pioneering an integrated approach to marketing, the launch of Channel 5 was all about challenging norms and channelling creativity.
BritBox: This is the time to make our mark on the industry
Molly FlemingBritBox is launching a multi-million pound campaign as it promises not to go “head to head” with Netflix in the streaming wars.