Media@BAA to demonstrate ad opportunities in airports

BAA’s in-house media division is set to meet 20 leading brands to discuss advertising opportunities across the company’s portfolio.

Media@BAA says it aims to demonstrate that it can produce tailored packages that are “more than simple two-dimensional boxes” for clients.

Media@BAA brings together all the advertising and sponsorship opportunities available through BAA’s six industry partners: Ad 2-One, ISM, JC Decaux Airport, Take-One, T4 Media and Toniq.

Clients from sectors including automotive, business-to-business, film distribution and technology are expected to meet Media@BAA.

Media@BAA head John Pizzamiglio and sponsorship marketing manager Fiona Kyle will lead the sessions. New ideas for clients will include “zones” with themes such as entertainment, family and technology. Pizzamiglio says that airports offer “a credible alternative to television and print”.

The team is also developing opportunities in baggage reclaim, departure lounges, fast-track channels and short-stay car parks.

BAA owns seven airports, including Glasgow, Heathrow, London Gatwick and Stansted. More than 140 million passengers travel through the buildings each year.

Recent Media@BAA advertising clients have included the Royal Bank of Scotland, Samsung and Vodafone.

BAA Retail recently handed its summer business to St Luke’s. The agency is developing a campaign to attract travellers to the shopping facilities within airports.

Knowledge Bank

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