MediaCom North retained by United Utilities
MediaCom North has been retained to buy and plan media for United Utilities, the gas and electricity generator, following a competitive pitch.
MediaCom North has been retained to buy and plan media for United Utilities, the gas and electricity generator, following a competitive pitch.
Interfocus chairman and MCCA president Matthew Hooper has been appointed as the first president of the new Communications Agencies Federation. IPA director-general Hamish Prongle will be secretary.
Motorola has extended its sponsorship of movies on ITV1 until the autumn to launch the t7201 photophone. It is also sponsoring Saturday night movie premieres on Sky Premier in March and April.
Patricia Hewitt, the trade and industry secretary, has referred the merger of Carlton Communications and Granada to the Competition Commission.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.