Mediaedge:CIA appointed by Department of Trade and Industry
Mediaedge:CIA has been appointed by the Department of Trade and Industry to handle planning and buying for the Government’s campaign to improve the work/life balance of working parents.
Mediaedge:CIA has been appointed by the Department of Trade and Industry to handle planning and buying for the Government’s campaign to improve the work/life balance of working parents.
Car marque Seat UK is moving into advertiser-funded television programming with the launch of a prime-time motor racing series, the Seat Cupra Championship, with a docu-soap based around the drivers’ experiences. Marketing Week disclosed that Seat was planning to launch the TV programming focusing on the Cupra last October (MW October 24, 2002). The main […]
As Powerade threatens its market leadership, Lucozade Sport is preparing a marketing blitz.
McCann-Erickson has created an advertising campaign for Nescafé’s Gold Blend, breaking this weekend. The series of ads revives romance as the brand’s theme and signals the start of an £11m marketing campaign.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.