Mediaedge:CIA has been appointed by the Department of Trade and Industry to handle planning and buying for the Government’s campaign to improve the work/life balance of working parents.
Car marque Seat UK is moving into advertiser-funded television programming with the launch of a prime-time motor racing series, the Seat Cupra Championship, with a docu-soap based around the drivers’ experiences. Marketing Week disclosed that Seat was planning to launch the TV programming focusing on the Cupra last October (MW October 24, 2002). The main […]
As Powerade threatens its market leadership, Lucozade Sport is preparing a marketing blitz.
McCann-Erickson has created an advertising campaign for NescafÃ©’s Gold Blend, breaking this weekend. The series of ads revives romance as the brand’s theme and signals the start of an Â£11m marketing campaign.
Just as technology evolves, so do audiences. The gaming companies achieving success are the ones who adjust, adapt and embrace the ever-changing landscape.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
We can all become excellent in aspects of our career if we make the active decision to pursue greatness.
The growing popularity of ‘buy now, pay later’ brands suggests a disconnect between younger consumers and traditional credit card providers. As we move into an increasingly cashless society, is the concept set to become part of the mainstream shopping experience?