Mediaedge/CIA wins TFL account

Mediaedge/CIA has won the £10m media planning and buying account for Transport for London (TfL).

Mediaedge/CIA has won the &£10m media planning and buying account for Transport for London (TfL). The appointment follows a five-month statutory review also involving Starcom, Carat, MediaCom and incumbent PHD.

Recommended

Brafilm purchase takes Video Island into Europe

Marketing Week

Video Island, the UK online DVD rental service, has made its first move into Europe, with the acquisition of Scandinavian rental company Brafilm for an undisclosed sum. Brafilm is the biggest player in Sweden and Norway with 25,000 subscribers, bringing Video Island’s total subscription base to 150,000. Simon Calver, who took over as chief executive […]

Brands sign up to London recycle push

Marketing Week

A £1.5m advertising campaign to encourage recycling in London has been launched with the backing of more than 30 household brands, including Aquafresh, Gillette, Heinz, Orangina, Red Bull, Ribena and Sure.

A loss of innocence?

Marketing Week

As Innocent Drinks develops the brand internationally, it faces a tricky task of expanding while staying true to its ethical beliefs. By Mark Choueke Innocent Drinks, maker of Innocent Smoothies, has reached a crossroads and many in the industry are watching carefully to see how the ethical drinks brand manages the jump from leader of […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now