JC Penney and Coca-Cola’s Super Bowl marketing campaigns sparked outrage and praise during last night’s match (2 February) making them among the most-talked about ads in the game.
Sochi 2014 sponsors Procter & Gamble (P&G), Visa and Samsung are activating the main phases of their activation campaigns to celebrate the opening of the Winter Games.
The pace of change, especially in digital technologies, means marketers must update their skills on a regular basis.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The Camelot CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Masters awards 2021.
Virgin Media O2 is launching its first proposition after the £31bn merger in June, as its new marketing director outlines the business’s dual-brand strategy, stating the “powerful equity” both have is “too good to scrap”.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.