JC Penney and Coca-Cola’s Super Bowl marketing campaigns sparked outrage and praise during last night’s match (2 February) making them among the most-talked about ads in the game.
Sochi 2014 sponsors Procter & Gamble (P&G), Visa and Samsung are activating the main phases of their activation campaigns to celebrate the opening of the Winter Games.
The pace of change, especially in digital technologies, means marketers must update their skills on a regular basis.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Staff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Celebrating a brand’s anniversary shouldn’t be about complacency or introspection but a reassessment of what its heritage means for modern consumers.