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JC Penney and Coke steal Super Bowl ad spotlight
Seb JosephJC Penney and Coca-Cola’s Super Bowl marketing campaigns sparked outrage and praise during last night’s match (2 February) making them among the most-talked about ads in the game.
Sponsors warm up for Winter Olympic Games
Seb JosephSochi 2014 sponsors Procter & Gamble (P&G), Visa and Samsung are activating the main phases of their activation campaigns to celebrate the opening of the Winter Games.
Take the right course of action
Lucy HandleyThe pace of change, especially in digital technologies, means marketers must update their skills on a regular basis.
Airbnb’s narrative and reinstating the CMO: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
‘A different way of building brands’: Diageo on using AI to get closer to ‘real consumers’
Grace GollaschDiageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
‘Led by the process’: One flooring brand on upending category conventions
Josh StephensonWith 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
Controversial Apple ad ranks low with consumers and industry alike, data suggests
Molly InnesThe ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.