Meeting data expectations has its rewards

It was refreshing to see an article that focused on the good that comes of getting data security right, rather than the perils of getting it wrong (MW last week).

For too long we’ve been focusing on the risks of being reprimanded by the Information Commissioner’s office for falling foul of data regulations, instead of looking at the value and business benefit that comes from adhering to them.

What this survey highlights is that while the IC plays a vital role in our industry, it’s equally important to look at what is expected of us by the general public, and the rewards that can be achieved by living up to these standards.

That said, whatever the motivation, it’s encouraging that brands and marketers are obviously taking the trouble to address and improve their data security, and this can surely only ever be a good thing.

Chris Parkinson
Group compliance director
Lateral Group

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