Meeting needs of attendees

I agree with Keith Jacobs comments regarding the excessive cost of day conferences in “Meeting the cost of conferences” (MW July 21).

Conference companies are profit-making organisations and their events often attract 50 to 100 attendees. Perhaps more pricing experimentation could increase attendance rates.

If you will excuse the plug, I would like to remind Marketing Week readers that for a meagre 25 (45 non-members) members of the Marketing Society can attend our regular monthly evening events, which often feature outstanding speakers.

Francis Goodwin

The Marketing Society

London SW20

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