I agree with Keith Jacobs comments regarding the excessive cost of day conferences in “Meeting the cost of conferences” (MW July 21).
Conference companies are profit-making organisations and their events often attract 50 to 100 attendees. Perhaps more pricing experimentation could increase attendance rates.
If you will excuse the plug, I would like to remind Marketing Week readers that for a meagre 25 (45 non-members) members of the Marketing Society can attend our regular monthly evening events, which often feature outstanding speakers.
The Marketing Society