Mega Profile strikes poster sites deal with Littlewoods

Littlewoods has signed a deal with giant poster specialist Mega Profile, which will allow the poster company to use the retailer’s properties as advertising sites.

The deal is for five years, and gives Mega Profile exclusive rights to use all the facades of the 350 properties owned by the retail chain.

Mega Profile will produce and erect giant PVC banners, and sell the sites to advertisers. Littlewoods will receive a percentage of the revenue.

Mega Profile has already worked on one-off projects with upmarket retailers including Harvey Nichols, Selfridges and Liberty, but this is the first time a giant poster contractor has signed such a deal with a retail chain.

The sites will be available from early next year, and Mega Profile’s commercial director Harry Torrance says the company is hoping to forge similar deals with other property owners.

The Littlewoods sites are in city centres and out-of-town retail locations.Torrance says he expects advertisers to buy about three to ten sites at a time for periods of a month and over and adds: “Because of where these sites are, we expect advertisers from packaged goods brands to cinemas to buy sites.”

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