Mega Profile wins Birmingham contract

Mega Profile, the large format outdoor advertising agency, has won a two-year contract to put giant poster ads onto Birmingham’s Town Hall while it is undergoing a &£37m renovation. Mega Profile had already been selling ad space on one side of the building while it was being assessed for restoration work. The building will now be wrapped on four sides, two of which will be available for advertising. Advertisers will be able to put up posters ranging in size from 10m x 17m to 42m x 14m. Birmingham City Council, which is looking to defray the costs of the renovation, awarded the account to Mega Profile after a four-way pitch. Mega Profile is also tendering for a contract from Edinburgh City Council.

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