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Ex-Sky sales boss to steer Yahoo!’s European strategy

Marketing Week

Mark Chippendale, former Sky sales director, has been named as regional vice-president of media sales for Yahoo! Europe, a newly created European role for the online media giant. Chippendale will be responsible for Yahoo!’s European media sales strategy, building the company’s profile and bringing in new customers. Chippendale, who resigned as Sky Media’s director of […]

BMRB: women abandoning mobile phone Net services

Marketing Week

Women are deserting mobile internet services in droves. New research shows that in the first quarter of this year, the percentage of women who accessed the Net on their mobile phones crashed from 18 per cent to 11 per cent. The figures, from research company BMRB’s latest quarterly Internet Monitor study, also show that the […]

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