Memorable experiences set brands apart
Brands that create memories as part of a seamless customer journey are reaping the rewards in the customer experience stakes.
Brands that create memories as part of a seamless customer journey are reaping the rewards in the customer experience stakes.
Cosmetics brand Lush has replaced First Direct as the best brand for customer experience, according to KPMG Nunwood’s latest UK rankings.
Brands that offer tailored support and advice triumph in KPMG Nunwood’s customer experience ranking.
UK brands can learn a lot from their American cousins in how to offer great customer experiences, according to new research, which suggests investment in resolving customer complaints and better segmentation are needed.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.