Mencap hands top marketing role to education director

Mencap, the learning disability charity, has promoted Alison Sargent to its top marketing role ahead of an overhaul of the brand, which will start next month.

Sargent replaces Deborah Hamilton-Lewis, who has left the charity, and will be marketing director, adding marketing duties to her existing responsibilities as director of the education and employment business unit.

She will now look after the campaigns, communications and fundraising departments and will take over the role immediately.

The charity says it is repositioning the Mencap brand “to reach more people with learning disabilities”. It is extending its remit to include families, carers, volunteers, education professionals as well as the learning disability community. In the past, it has focused on individuals with learning disabilities.

It has also overhauled its logo to give it a friendly feel. The bright red colouring becomes burgundy and a speech bubble surrounds the first two letters. The charity has consulted staff members, service users local group members and the public and worked with a brand consultant to create the new look.

The charity’s strapline will also change from “Understanding Learning Disability” to “The Voice of Learning Disability”.

Mencap says its new identity aims to update its image and to become a “leading voice” in learning disability. The charity will also be relaunching its website with an interactive video section.

Mencap was founded 60 years ago and has 9,000 staff and 2,000 volunteers.

Recommended

Pearl Drops supports new launch on Bebo

Marketing Week

Bebo, the social network, has signed a deal with Church & Dwight to launch its new tooth whitening product in the forthcoming interactive drama, Sofia’s Diary. The product placement deal will see Pearl Drops Instant White integrated into the story for three months.

City AM supports website relaunch with print campaign

Marketing Week

City AM is supporting the relaunch of its website with a promotional campaign in its newspaper today (March 3). The site, which has been redeveloped over the past two months, also includes partnerships with job and travel sites. It will also include the paper’s website address at the bottom of stories to encourage readers to […]

Comments

    Leave a comment