Marketers hail ‘remarkable’ success of mentoring scheme
In the space of just seven months the School of Marketing’s Mentoring Gen Z initiative has reached 500 young people hoping to kickstart their career.
Brands rally behind mentoring initiative to serve marketing’s ‘lost generation’
Charlotte RogersThe School of Marketing is launching Mentoring Gen Z, which aims to connect young people with marketing leaders from brands including Boots and Direct Line in a bid to avert the “ticking timebomb” of youth unemployment.
Is marketing ready to break down the barriers for diverse young talent?
Charlotte RogersCovid-19 and the Black Lives Matter movement have brought the issues of inclusivity and social justice to the fore but with unpaid internships still rife and a lack of apprenticeships on offer can the marketing industry really improve diversity?
Why brands must not forget young talent during Covid-19
Charlotte RogersThe coronavirus pandemic and fears of recession have pushed the recruitment of graduates and apprentices far down the marketing agenda. But, if brands want to adopt a high-performance mentality they should think twice.
Three strategies industries use to drive results from programmatic ads
Raina RobertsProgrammatic ads have benefits for a wide range of objectives. Here are three approaches adopted by different sectors for achieving their specific goals.
Molson Coors: Bud Light backlash has resulted in ‘permanent shift’ in company’s favour
Niamh CarrollMolson Coors CEO Gavin Hattersley said the change in market share in favour of its Coors Light and Miller Lite brands represented a ‘permanent shift’ in the US beer market.
Tesco chief: ‘I don’t see marketing as a cost. I see it as an investment’
Chris SutcliffeAs Tesco raises its profit forecast on the back of easing food cost inflation, its chief executive looks to highlight provenance and loyalty in marketing spend.
Best in class brand building: Top marketers on getting brand diagnosis and positioning right
Michaela JeffersonIn the first of a series of articles looking at what it takes to build brands effectively, Boots, Yorkshire Tea and Cadbury – three of the five brands shortlisted for the coveted Brand of the Year prize at the Marketing Week Awards – share their thoughts on the importance of brand diagnosis and positioning.